Word to the wise: Now’s the time to figure out a game plan to handle “Coco Loko” issues this fall.
If you haven’t heard, “Coco Loko” is a snortable chocolate powder that’s being touted as a drug-free way to catch a buzz.
The product has not yet been evaluated by the FDA, but doctors say it contains the same ingredients found in energy drinks, which have been shown to raise blood pressure and cause heart palpitations in some individuals. (Remember the South Carolina teen who recently collapsed and died at school from a caffeine overdose?)
Even more worrisome, the product’s marketing team concocted a blueprint to make Coco Loko appealing to students of all ages. For example:
- it’s made from chocolate so it will likely tempt elementary students
- the “snorting” element is likely to appeal to middle school students who are often enticed by things that make them look older, and
- it’s compared to energy drinks, which is likely to make it popular with high school students.